NYX Collaborates with Mr. Green to Gain Market Share in Italy

December 15, 2016 / by: Gray Peterson

A leading global lotteries, casinos and gaming operators end-to-end supplier, NYX Gaming Group (TXV: NYX) launched its digital casino content through the Game360 platform in collaboration with a leading gaming operator, Mr. Green. The main objective of this partnership is to help strengthen the positions of the both companies in the regulated Italian gaming market.

Mr. Green will immensely benefit from the wide selection of casino games from NYX Italian gaming operator, Game360 which sources most of its games from NYX’s portfolio and its vast network. Some of the global hit games from NYX’s NextGen Gaming studio that Mr. Green will enjoy include Gorilla Go Wild and Merlins Millions.

While commenting on the partnership, Andrea Guzzon, the General Manager of Game360 said it was an honor to extend their association with Mr. Green and to have the company’s excellent selection of top performing games go live through Mr.Green. He also praised Mr. Green and recognized it as an essential partner in their quest to provide players with a unique gaming experience.

Meanwhile, Andrew Crosby, Mr. Green’s Head of Casino said the company’s partnership with NYX and Game360 would be crucial in reaching the Italian market and will help them offer players with the best available multi-supplier casino content. He added that through successful integration by NYX, they will easily manage to provide a comprehensive and engaging collection of certified mobile and desktop games for the controlled Italian market.

Long-term relationship

Mr. Green and NYX launched an Open Platform System (OPS) back in 2008 to help manage their customers and their accounts. Later on in 2013, Mr. Green established an Open Gaming System (OGS) desktop and mobile devices casino gaming suite for NYX.

In November this year, Mr. Green was named the 2016 Slot Operator in regard to the company’s focus and dedication to improve online gaming experience for players.

About NYX Gaming Group Ltd

NYX Gaming Group Ltd is a leading gaming provider based in Las Vegas. The company has over 1000 employees spread across Europe, N. America, Asia, New Zealand, and Australia. It also has one of the most comprehensive online gaming portfolios in the world as well as one of the widest distribution bases in the industry. NYX offers a diversified game catalog that delivers content across both mobile and web-based platforms. The company's main focus is on Bingo, Casino Lottery, and Sportsbook verticals.

If you wish to check out games offered by NYX Gaming, please click here and select "NYX Interactive" in the "Software" section on the right side.

About Mr. Green

Mr. Green is a hugely popular online gaming company that’s known for offering casino and sportsbook content in numerous countries around the world. The award-winning online gaming operator has been named IGA Operator of the year for three consecutive years - 2014, 2015, and 2016. You can learn more about the company by checking out our detailed Mr. Green review here.

Tagged with: Gaming Industry